Facebook, Google, Southwest Airlines, Spotify, and many more were not first to market. However, they were the first to find customers that were desperate for the value their respective products and services offered. Finding product-market fit alludes most ventures but with the right focus and a will to iterate and optimize for what the customers want, your venture can get there. This session will discuss strategy and tactics that could be used by both B2B and B2C ventures to achieve product-market fit.