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Entrepreneurship Essentials (E2): Scale Up Workshop

Having discussed the positive and negative impacts of failing to track your key metrics, you will learn This workshop is designed to teach entrepreneurs how to create an infrastructure (process, tools, messaging) that will allow your sales team to be most effective. Each of your product features will be quantified by its direct (or indirect) impact to the customer. We will discuss how your messaging needs to be adjusted to align with the most impactful features.

We will discuss the actionable steps you need to take to support each of these goals in the context of a project timeline.


1. Defined qualification and sales process

2. Clarity on what your sales stack should be

3. A plan to scientifically prove the strength of your dependent variables (e.g., market segments)

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