Entrepreneurship Essentials (E2): Digital Marketing
Learn key insights into crafting effective digital marketing campaigns from Polsky entrepreneur-in-residence, Melissa Harris. Harris is the founder of M. Harris & Co, a marketing agency that helps companies reach further. Prior to founding the company, she was vice president of marketing at real estate private equity firm Origin Investments, where she helped the firm raise more than $70 million and launch its online investing platform. Prior to that she capped her 15-year journalism career as a Pulitzer Prize-nominated business columnist at the Chicago Tribune. She is the winner of the 2017 Reed Award from Campaigns & Elections for best earned media, a 2017 Golden Trumpet Award from the Publicity Club of Chicago, and six Hermes Creative Awards for her work on The Nuisance Committee, Cards Against Humanity’s super PAC.