Entrepreneurship Essentials (E2): Branding for Startups
During this interactive and entertaining session, you will discover how to build and maximize your company’s Brand.
Learn how you can powerfully communicate your Brand to customers, buyers, investors, the media and more by using crafty and affordable methods. Attendees will have a first-hand look at what other early-stage companies are doing to achieve branding success. We’ll pull back the curtain and explore the difference between inspired and uninspired businesses. By the end of the session, you’ll realize new and surprising ways to think about – and create – your brand. And you’ll have the playbook to do it!
About the Speaker:
After years working for large advertising agencies like DraftFCB, Ogilvy & Mather and Leo Burnett, David Kelbaugh founded Tacklebox in 2012 with the belief that “when you get the brand right, the rest comes easy.” Since its founding, Tacklebox has worked with over 90 clients in a wide range of industries. Clients include: Procter & Gamble, Goose Island Beer Company, The State of Illinois, Kin Insurance, Technori, and more.