Digital Marketing Workshop
This seminar introduces basic digital marketing and advertising tools. We’ll discuss best practices for Google Adwords tools and how to register your new business on Google Maps. We’ll also cover Facebook advertising, and you’ll learn about conversion tracking, targeting ads, and how to choose the best platforms for your business.
Leading the seminar will be Melissa Harris, founder of M. Harris LLC, a consulting firm that helps businesses and executives matter more, and a former vice president of marketing at Origin Investments. Melissa is also Pulitzer Prize-nominated business columnist and spent 15 years at the Chicago Tribune. Lunch will be served.