Collecting data is hard – no one likes filling out surveys or feedback forms. Participants will learn the essentials of data collection methods and how to prepare for statistical analysis. In this training, we’ll go over key aspects of survey design, common mistakes in data collection, and what data you should be collecting to create a successful business. Participants are welcome to bring any current survey materials for review. No experience in statistics required.

Concepts covered include:

• Sampling techniques (avoiding bias, cost, resources, small surveys, testing significance, analyzing results)
• Survey design (developing unbiased questions, accurate measurements, types of surveys, interviews, data storage, privacy)