Understanding your future customers’ values, pain points, and current solution(s) is critical to ensuring that your product or service will be adopted by your customers when it hits the market. This 2-part action-oriented workshop series provides participants with tactical skills for conducting good customer discovery.

Workshop 1 (April 21): Participants will identify their customer segments, learn methods for evaluating different customer segment opportunities, develop an outreach and customer discovery interview plan, and set goals to achieve before workshop 2. Register here.

Workshop 2 (April 28): After completing customer discovery interviews, participants will review and reflect on the findings from their customer discovery interviews, reevaluate their business model, identify their most compelling value proposition, and identify next steps in customer discovery and acquisition.