Customer Acquisition w/ Polsky EIR Mus Chagal
Join NVC Coach and Polsky Entrepreneur-in-Residence Mus Chagal to learn about effective customer acquisition strategies. Mus will share insights from his extensive career and draw on his experience at FastWeb (acquired by Monster), where he served as senior vice president. FastWeb, a technology start-up, became the main site for college bound students looking for scholarships with a third of college bound students registered as members. FastWeb later became a platform for companies to reach the 17-21 year old market via one-to-one online marketing, and was acquired by TMP Worldwide in 2001.
Mus is also a cofounder and special advisor at Budget Right Handyman, and is currently the CEO of UICO, a venture backed company with proprietary technology that enables touchscreens to work under direct exposure to water, liquids, and through gloves. He previously served as the chairman of the board of directors at UICO. Mus received his MBA from Chicago Booth and came to the US on a Fulbright Scholarship in 1984 from Cyprus, where he was born and raised.