During this 60-minute seminar, attendees will learn what kinds of content they should be publishing on social media and company websites, and then packaging for e-mail. We’ll go over the basics of search engine optimization and best practices for Twitter, Facebook, LinkedIn, Instagram and YouTube. We’ll also go over how to use these platforms to promote your own personal brand. Leading the seminar will be Melissa Harris, founder of M. Harris & Co., and a former Chicago Tribune business columnist, who was recently named among the 50 most influential people in Chicago Tech on Twitter by Chicago Inno and Built in Chicago.