Content Marketing with Polsky Center Entrepreneur-in-Residence Melissa Harris
About: During this 60-minute seminar, you’ll learn how to produce and publish content on social media and company websites, and then package it for e-mail. We’ll cover the basics of search engine optimization and best practices for Twitter, Facebook, LinkedIn, Instagram and YouTube. We’ll also discuss how to use these platforms to promote your own personal brand.
Leading the seminar will be Melissa Harris, a former vice president of marketing at Origin Investments and Pulitzer Prize-nominated business columnist at the Chicago Tribune. Melissa is also the founder of M. Harris, a consulting firm that helps businesses and executives matter more. Lunch will be served.