Community Business Workshop: How the Media Works (PR for Entrepreneurs)
If a media outlet features your small business, it can help get the attention of thousands of potential customers. But how do you go about garnering such coverage? During this seminar, attendees will learn how the media decides what to cover and how reporters execute their ideas. We’ll go over the basic principles of news judgment using real pitches sent to reporters, sharing ones that were accepted vs. discarded and why.