Software is an essential part of most startups. Even if your business is not a tech company, having a basic website for people to see is expected. If your business needs more complicated apps involving eCommerce, mobile functionality, or connecting to a physical product, finding reliable tech resources to build these apps can be tricky. Between navigating the dozens of software development companies, finding freelancers, or hiring internally, there are a lot of options to consider. Knowing the right questions to ask and how to sort through these options is extremely important to make sure time and money aren’t wasted. This talk will cover everything you need to know about finding external resources to build the websites and apps needed for your startup.