This session will offer an entrepreneurial approach to sales, tailored specifically for founders and small business owners who may not have formal sales training but are ready to grow.

You’ll learn how to:

• Understand your customer’s decision-making journey
• Build a simple but effective sales funnel
• Communicate your value in ways that drive action
• Turn first-time buyers into loyal repeat customers
• Use consistency and follow-up as powerful revenue tools

Facilitator: Michael Alter, Clinical Professor of Entrepreneurship, The University of Chicago Booth School of Business