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Building a World-Class Brand

Building a strong brand is as important for early-stage companies as it is for century-old multinationals. A strong brand will separate you from your competition, increase sales, and transform customers into lifelong advocates. But what makes a great brand, and how can you leverage it in both product development and marketing efforts?
Join the Polsky Center for an interactive session that will unpack and apply lessons from large, successful companies and top ad agencies on how to build and fully capitalize on your company’s brand. Learn how you can effectively communicate your brand to customers, buyers, and investors by using crafty and affordable methods.

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