If you build it, they won’t come… That is, unless you build a killer marketing strategy to go along with whatever “it” is. Learn how to build a marketing strategy that drives sales and customer satisfaction in this seminar with EIR Melissa Harris. Ms. Harris is the founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She previously was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and vice president of marketing at real estate private equity firm Origin Investments.