Many business fail because the they don’t know how to properly promote the business. In this presentation, Jeff Davis, founder and principal at jd2, will discuss how to properly develop marketing and sales strategies. His tips will help participants get a better understanding about how to get in front of customers that want and need a particular product or service. Think:  “It’s not about getting in front of everyone, it’s about getting in front of the right people.” This discussion will also explore how to create synergy between your marketing and sales efforts so that you are as efficient as possible in your time and money spent trying to grow your business.