Join Brad Chase, former Senior Vice President at Microsoft, in a fireside chat hosted by Chicago Booth Professor Mark Tebbe. In this informative, entertaining, and interactive talk, Brad will discuss his career and lessons learned.

In addition to turning around MSN.com, Brad’s marketing team successfully launched Windows 98 and 2000 and helped IE become the market leader. Brad also developed and led the marketing strategy, execution and worldwide launch for Windows 95, a record-breaking launch that is often considered the event and product that ushered computers and software into the mainstream.

You’ll learn about the importance of strategy to successful leadership, how to find customer value, and how to execute well. The fireside chat will finish with Q&A about Brad’s time at Microsoft working on MS-DOS, Windows 95, and MSN.com.