This course focuses on strategic decision making in technology intensive industries. We will develop a set of tools which are crucial for the formulation and management of a winning technology strategy. The course focuses on the application of conceptual models that clarify the interactions between external competition, firm positioning, patterns of technological and market change, and the nature and development of internal firm capabilities. There is particular emphasis on building models for making strategic decisions in the context of significant technology, demand, and competitive uncertainty.
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