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New Venture and Small Enterprise Lab

You’ll work closely with senior management at early-stage companies on strategic and operational projects. You’ll be directly involved in helping them take their ideas to market. Students have worked on competitive analysis, marketing plans, market research, strategy development, consumer studies, pricing models, and marketing messaging for companies. The companies and enterprises that participate in the course represent diverse industries, including technology and biotech, as well as industrial- and consumer-based firms.

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